dSYFA

Rebuilt, Refocused, Relentless – Liam Mitchell's Story

From the edge of rock bottom to a path defined by discipline, drive and purpose – Coach Liam Mitchell’s journey shows how elite performance is built one focused decision at a time.

What the hell are nootropics anyway?

Let’s be honest – the word sounds like something your mate would pretend to understand in a pub argument. But nootropics are actually one of the most interesting areas of modern nutrition and human...

Coach, Athlete, Mum: Meet Nina Doucette

Nina Doucette shows what it looks like to chase performance while raising a family, coaching athletes and still finding space to grow. Her story is about clarity, intention and showing up even on t...

Laura Turner – The Turning Point

From the studio to the stage to the fitness floor, Laura Turner proves how clarity, consistency and focus create real momentum.

Jules Richards – Finding Focus After the Fall

From spinal surgery to international triathlon goals, Jules Richards proves what focus, consistency, and the right fuel can really do.

Don’t Fall for the Energy Vampires

Halloween’s full of tricks, but your energy shouldn’t be one of them. From caffeine crashes to sugar spikes, here’s how to protect your energy and focus this week.

Fuelled for the Finish Line: Toby Farthing’s SYFA Story

Rising karting talent Toby Farthing is chasing podiums with focus, grit, and clean energy. Powered by SYFA Shift, he embodies performance that delivers real results – no crashes, no compromises.

Endurance Isn’t Just Physical: How SYFA Athlete Sally Bryson Conquered Ironman Barcelona

Endurance exercise isn’t just physical — it’s mental. SYFA Shift helps athletes like Sally stay focused, composed and strong when it matters most, proving that real performance starts in the mind.

Not supplements - Complements from the future

SYFA is redefining wellbeing with our advanced complements — not supplements — designed to work in harmony with your body for results you can actually feel.

Tune-out: Why we created Flare

Flare is a drink you can enjoy in any situation: at work, at home, out with friends, or winding down. Something refreshing that helps you reset, rebalance and feel like yourself again.