Tune-in: Why we created Shift

Feeling tired and lacking energy is one of the top health and wellbeing complaints in the UK. A YouGov survey found that one in eight UK adults feel tired “all the time”, and 25% feel tired “most of the time”. YouGov

That exhaustion isn’t just annoying. It stops people eating well, exercising, being present. It affects mood, productivity, quality of life and overall happiness.

How people try to fix it — and what goes wrong

When energy flags, what do many reach for? Coffee. Energy drinks. Sugary boosters. Late caffeine. They may work in the short term — spike in alertness, temporary lift. But soon after comes the crash.

• Jitters, anxiety, upset stomach.

• Energy dips later. Dependency. Anxiety about energy — “Will I make it through the afternoon?”

• Sleep disruption: caffeine and stimulants interfere with falling asleep, and reduce deep, quality sleep.

These fixes are patchwork. They don’t last. They cost more in rest and recovery.

Why Shift was our first product

Because energy isn’t a niche issue. It’s universal. If you don’t feel energetic, nothing else works as well.

We built Shift to solve energy the right way. A formula that delivers steady, clean energy — no crash, no jitters, no sleepless nights. And because ingredients matter less if your body can’t absorb them well, we powered Shift with our patented SYFA Absorption Technology — boosting the bioavailability and efficacy of each active ingredient.

What Shift is — how it works, and why it’s different

Shift is more than just clean energy. It’s designed for productivity and better performance too. For focus, clarity and mental fortitude — the things that help you get through the day without hitting the wall.

Unlike the average shop-bought, high-sugar energy drink, Shift isn’t about quick spikes and messy crashes. It’s a functional drink powered by smart ingredients, not sugar.

We built Shift as a formula that supports natural energy and sharp thinking. It combines scientifically-selected nutrients that work together, enhanced by SYFA Absorption Technology, so they don’t just enter your system — they actually make a difference.

Active ingredients & their roles

Shift is built around a blend of powerful, synergistic, science-backed ingredients. Each chosen not just for what it does alone, but for how it works together with the others — and amplified by our SYFA Absorption Technology for maximum effect.

Natural caffeine + L-Theanine

For clean, balanced, crash-free energy. Caffeine sharpens alertness and speeds up reaction time, while L-Theanine — the amino acid found in green tea — smooths the edges, calming the nervous system. Together they deliver steady focus without the jitters, spikes or crashes of coffee and energy drinks.

Rhodiola Rosea + Siberian Ginseng

To enhance mood and tackle stress. Rhodiola helps the body adapt to pressure and reduces fatigue, while ginseng supports stamina and resilience. The result: you feel more capable, even under stress.

Cognizin® + Bacopa Monnieri

For sharper focus. Cognizin® (a patented form of citicoline) is clinically studied to support memory and attention. Bacopa Monnieri is a traditional adaptogen shown to aid learning and concentration. Together they help lock in focus and clarity when you need it most.

CoQ10 + Zinc

For clarity and quick thinking. CoQ10 plays a crucial role in cellular energy production, fuelling both body and brain. Zinc contributes to normal cognitive function and supports the immune system. Combined, they keep you mentally switched on.

Each of these actives does something valuable on its own. But the real power of Shift is in the synergy. For example, B-vitamins help with energy metabolism, adaptogens help you handle stress, other actives support alertness without overstimulating. When combined, the effect is smooth and balanced. And with SYFA Absorption Technology increasing their bioavailability, you don’t just take them — you feel them.

Two ways to Shift

We designed Shift to fit your life. That’s why it comes in two formats — so you can choose how you want to power your day.

Shift Shots

Our original format. Small but mighty. A concentrated 60ml shot that delivers fast-acting, long-lasting, crash-free energy with focus and clarity you can feel. Perfect for busy mornings, pre-workouts, or powering through late-day slumps or late-night gaming sessions.

Shift Shots are also a favourite for endurance athletes. Training for a marathon or long-distance event? They’re a powerful complement to traditional high-carb gels, giving you the clean energy, grit and mental stamina to go the distance.

Available in our two OG flavours: Berry Blast and Tropical Twist, Shift Shots are compact, portable, and give you an instant lift.

Shift Soda

For when you want to sip and enjoy. A lightly sparkling, performance-enhancing drink that delivers sustained energy and focus over time.

Available in three flavours: Our original Berry Blast and Tropical Twist, plus our new Citrus Cola.

They’re great chilled, great shared, and great for when you want a longer, smoother boost.

Both formats are powered by our patented SYFA Absorption Technology, ensuring the active ingredients are absorbed effectively, for results you can actually feel.

Shift Shots when you need it now. Shift Soda when you want it to last longer. Either way, it’s Not Normal energy.

👉 Want to get creative with Shift? Check out our socials for mocktail and smoothie recipes that take energy, focus and flow to the next level.

How to use Shift

We recommend you take Shift earlier in the day, with food. That helps absorption and avoids interfering with sleep. Don’t rely on coffee alone; let Shift support your baseline energy so you're less dependent on stimulants.

Powered by SYFA Absorption Technology

What makes Shift different from most energy supplements is SYFA Absorption Technology — our patented technology that ramps up bioavailability. It ensures the active ingredients are absorbed effectively, so less is wasted, and you feel more of what matters.

Shift works: Real people, real results

We already have hundreds of glowing reviews from people reporting more sustained energy, better focus during the day, and fewer afternoon slumps.

Many say they’ve reduced their coffee cups, feel less crash-and-burn, and sleep more soundly.

What this means for you

• Energy that works for your life, not against it.

• Less dependence on stimulants.

• Better sleep.

• More consistent performance and productivity levels.

• Confidence that our products offer more than just promises — they’re powered by science you can trust.

Whatever your day looks like, Shift is built to back you up. Whether you’re training for a marathon, studying late for exams, hitting the gym, looking after kids, or gearing up for a big meeting — Shift helps you find the energy, focus and flow to perform at your best. It makes Every Day Effortless.

It’s our first product, and it’s already helping thousands of people feel the difference. Now it’s your turn to Get Shift Done.

Want to know more about Shift? Feeling tired all the time and looking for a better solution? Email us or ask us anything on our socials. Instagram / Facebook / TikTok — we’ll dSYFA it for you.